The Seven Sins of Memory
Although we tend to think of our memories as retaining a perfect record of our experiences, human memory distorts in these seven ways, documented by Daniel Schacter:
1. Transience: Memories fade over time.
2.Absent-mindedness: Lapses of attention cause us to forget temporarily.
3.Blocking: When conflicting demands are placed on our memory, they may interfere with each other and block recall. The word may make it to the tip of your tongue but no further.
4.Misattribution: Memories are retrieved, but they are associated with the wrong time, place, or person.
5.Suggestibility: Memory is distorted to agree with a suggested result. See “suggestive context” above.
6.Bias: Memory is distorted by our own attitudes, beliefs, emotions, point-of-view, or experiences.
7.Persistence: Sometimes unwanted memories cannot be put out of mind.